Re:Stock

Creating footage that represents all of us

Stock footage should help anyone tell their story. But to do that, it needs to represent the lives of as many people from different communities as possible - and creating authentic and diverse stock needs people from those underrepresented communities behind the camera.

Re: Stock is an ongoing initiative created as a reply to your comments, emails, and more demanding more diversity in our library. We're hiring filmmakers from different communities to create footage of those underrepresented in stock. So far, we've built partnerships with creators from Black, LGBTQIA+, and Indigenous communities, successfully widening where we source content from. You can find the footage created through Re: Stock in sets of collections exclusive to Storyblocks as a part of our mission to expand our library to represent all of us and help tell the stories of today and tomorrow.

Meet the filmmakers of Re: Stock ↓

Stock footage needs a revolution

Under Representation

Footage of non-white people make up only a small part of most stock libraries.

Lack of Diversity

Most stock is shot and produced in primarily white eastern European countries.

Taking Accountability

You demanded better - so we're committing to change.

Demand-driven change

“I love Storyblocks, but sometimes I feel like it is lacking in diversity. I feel like the majority of video clips are represented by white people. I think a wider range of races, ethnicities, and people of color need to be represented. Also, people with disabilities and gender diversity are not represented widely.“

Carrie H.

"I enjoy using Storyblocks, however, the one thing I find lacking is racial diversity in your images."

Patricia S.

“Your footage is very 'white.' Could use more diversity."

Larry R.

"It's a decent site. But I would describe your collection as culturally limited."

John V.

Rebuilding how we source stock

Re: Stock is a response to the demand for content that more accurately reflects the world today from member comments, tweets, and emails, our own internal conversations, and the growing dialogue about the importance of representation in media.

Re: Stock actively and purposefully widens how we source content in the stock industry by supporting underrepresented communities in front of and behind the camera. By hiring these filmmakers, the stock footage they create can show genuine portrayals and experiences of people of different races, ethnicities, ages, religions, abilities, sexual orientations, and more.

When we launched Re: Stock in early 2020, we committed to having 20% of our footage with people have Black, Indigenous, and people of color models. We hit that goal in October of 2021 and continue to invest in this commitment to representation. We’re now at over 25% BIPOC representation with the people footage in our library, and continue to prioritize this initiative as we grow our library.

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15.5%

2020

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20%

2022

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25%+

2024

Changing the face(s) of stock

Meet the filmmakers behind the footage of Re: Stock

Carol Murphy

Carol's collection shows the world of food sovereignty in Luiseño territory.

View Collection →

Sonya Ballantyne

Sonya's collection showcases Native joy in scenes from every day life.

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Tekpatl Kuauhtzin

Tekpatl's collection focuses on natural landscapes and handmade Indigenous crafts.

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Sam Potter and
Nainoa Langer

Sam and Nainoa's collection focuses on sustainability and community in Hawaiʻi.

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Explore the footage of Re: Stock

As an ongoing initiative, Re: Stock has new sets of collections from filmmakers being added to our library as quickly as our (and our filmmakers') production schedule allows for. You can find the footage created through Re: Stock below - all included with a video subscription.

See All Footage

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